Victoria’s Secret shares rise on share buyback plans, holiday sales growth

Victoria's Secret shares rise on share buyback plans, holiday sales growth


Buyers move in entrance of a Victoria’s Secret retailer at a mall in San Diego, California, April 22, 2021.

Bing Guan | Bloomberg | Getty Photographs

Victoria’s Secret shares rose early Wednesday after the lingerie retailer introduced share buybacks and mentioned it had robust gross sales over the vacations.

Its inventory is up about 8% in premarket buying and selling. On Tuesday, its shares closed at $48.58, giving it a market worth of $4.29 billion.

Victoria’s Secret is working with Goldman Sachs to repurchase $250 million of its personal inventory by means of an accelerated share repurchase program. The corporate mentioned it anticipates the plan will likely be accomplished by the top of the primary quarter of 2022. It is going to obtain an preliminary 4.1 million shares of its inventory on Dec. 31.

Victoria’s Secret is attempting to stage a comeback, after years of declining gross sales and dropping relevance with ladies. It break up from its former guardian firm L Manufacturers and has begun to overtake its picture, transferring away from a heavy emphasis on horny fashions, including plus-size mannequins and breaking into new classes like maternity and shapewear. It additionally ditched its iconic style present, which featured fashions in bedazzled bras, lacy underwear and angel wings after the occasion’s viewership plummeted.

CEO Marvin Waters mentioned in a press launch that the corporate drew in clients and noticed gross sales develop throughout peak buying days over the vacation season, together with Thanksgiving weekend, and had a “giant rush of enterprise” forward of Christmas. He mentioned the retailer has stock prepared for its semi-annual sale.

The corporate reaffirmed its fourth-quarter forecast, which it shared in November. It mentioned gross sales will likely be within the vary of flat to up 3% versus final 12 months’s fourth quarter and diluted earnings per share will likely be within the vary of $2.35 to $2.65.

Waters mentioned the share repurchase plan signifies the corporate’s confidence that it has “stabilized our enterprise and created a platform for future development.”



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