Netflix raises subscriber costs forward of earnings

Netflix raises subscriber prices ahead of earnings


Netflix (NFLX) inventory rose barely in Friday afternoon buying and selling after the streaming platform raised the worth of its subscriptions by $1-2.  

Netflix’s primary plan within the U.S. rose by $1 to $9.99 per thirty days. The usual U.S. subscription now prices $15.49 per thirty days, up from $13.99. Netflix’s premium plan was elevated to $19.99 per thirty days from $17.99. The rise was first reported by Reuters. 

The corporate will report This autumn earnings on January 20.

“We perceive individuals have extra leisure decisions than ever and we’re dedicated to delivering a good higher expertise for our members,” a Netflix spokesperson informed Reuters.

The value will increase had not been pre-announced, although analysts have famous worth elasticity with regards to Netflix subscribers amid stiff streaming competitors and a slowing person base because the pandemic winds down. 

Netflix’s third-quarter subscriber additions in 2021 rebounded from the prior three month interval partly due to a strong slate of content material, together with the hit Korean tv present “Squid Recreation.” A report 142 million individuals watched the present in its first 4 weeks.

Netflix brand displayed on a telephone display and a laptop computer keyboard are seen on this illustration picture taken in Krakow, Poland on January 7, 2022. (Picture by Jakub Porzycki/NurPhoto by way of Getty Photos)

The corporate noticed a slowdown in subscriber progress within the first two quarters of final yr, including simply 5.5 million web subscribers complete, far fewer new customers than the report 25.9 million additions within the first half of 2020.

Through the firm’s final earnings report, the corporate mentioned it can swap to reporting hours seen for its exhibits as a substitute of the variety of accounts watched.

Concerning the worth change, Netflix’s website states, “These costs apply to new members and can step by step take impact for all present members. Present members will obtain an e mail notification 30 days earlier than their worth modifications, except they modify their plan.”

Netflix shares are down 11% year-to-date as traders have just lately been rotating out of tech and progress shares amid the prospects of upper rates of interest later this yr. 

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