Hasbro taps Chris Cocks as new CEO

Hasbro taps Chris Cocks as new CEO


Three months after the sudden passing of long-time CEO Brian Goldner, Hasbro has named its new chief govt.

Chris Cocks, who served as president and chief working officer of the corporate’s Wizards of the Coast and digital gaming division, has been promoted to the highest management place. He’ll take over the submit from interim CEO Wealthy Stoddart on Feb. 25.

Additionally at the moment, Stoddart, who served as the corporate’s unbiased director since 2014, will grow to be chair of the board, and Eric Nyman, who has been with Hasbro for 18 years in varied roles, will take over as president and chief working officer. Nyman will lead the corporate’s total shopper licensing technique and partnerships in addition to its world provide chain.

“Having recognized Chris for years and dealing extra carefully with him these final a number of months, I’ve little doubt that he can be a unprecedented chief for the subsequent section of Hasbro’s journey,” Stoddart stated in a press release Wednesday. “A storyteller and gamer at coronary heart, Chris innately understands create and nurture manufacturers to drive fan and shopper connection throughout channels. He’s a extremely strategic chief, with the imaginative and prescient, abilities and expertise to unlock our Model Blueprint for supercharged development.”

Cocks has been a part of the Hasbro group since 2016, working primarily with the corporate’s Dungeons & Dragons, Magic: The Gathering and Duel Masters franchises. Below his management, Wizards of the Coast has grow to be certainly one of Hasbro’s prime income drivers. It has greater than doubled since Cocks took the helm and generated $1 billion in income in 2021.

Previous to his tenure at Hasbro, Cocks labored at Microsoft main groups that centered on MSN and Xbox Video games with franchises like Halo and Fable.

“Hasbro has wonderful manufacturers, gifted storytellers and distinctive leisure property, and I’m humbled to step into the place of CEO at this necessary time and to construct on the robust basis Brian created,” Cocks stated in a press release.

Cocks takes over for the late Goldner, a beloved chief who efficiently grew Hasbro’s enterprise past toys and video games and into tv, motion pictures and digital gaming. Goldner’s tenure was marked by a deal with leveraging the corporate’s manufacturers throughout all areas of the leisure business in addition to the continuation of robust licensing relationships with main franchises like Disney-owned Star Wars and Marvel.



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