Bentley reports a second consecutive year of record sales in 2021

Bentley reports a second consecutive year of record sales in 2021

A Bentley PHEV Mulliner automotive is displayed in the course of the nineteenth Shanghai Worldwide Vehicle Business Exhibition, also referred to as Auto Shanghai 2021, at Nationwide Exhibition and Conference Heart (Shanghai) on April 23, 2021 in Shanghai, China.

Zhe Ji | Getty Photos

Bentley Motors offered a document variety of its luxurious sedans and SUVs final yr as a lot of the mainstream automotive trade struggled with provide chain points, the 102-year-old carmaker stated Thursday.

The Volkswagen-owned firm reported gross sales of 14,659 automobiles final yr, a 31% improve over the corporate’s earlier gross sales document of 11,206 vehicles and SUVs in 2020.

Bentley attributed the gross sales success to new fashions, together with hybrids, in addition to the corporate’s “Past 100” marketing strategy that features transitioning the famed carmaker to be totally electrical by 2030.

“2021 was one more yr of unpredictability although I’m delighted to have the ability to affirm that we overcame important headwinds, and ship a breakthrough in our gross sales efficiency,” Bentley CEO Adrian Hallmark stated in a launch. “That is our second document gross sales yr within the successive years and is a constructive signal of our model power, operational excellence, robust international demand and affirmation of our strategic priorities.”

Gross sales within the Americas rose by 39% and remained Bentley’s high market in 2021, whereas gross sales in China elevated 40%. Gross sales in different markets corresponding to Europe, Asia Pacific (excluding China) and the Center East additionally elevated.

Bentley sells among the costliest and uncommon vehicles on the planet. Its entry-level SUV, the Bentayga, begins at greater than $180,000, whereas its unique “coachbuilt” fashions such because the Mulliner Bacalar promote for $2 million.

Bentley’s document gross sales occurred whereas a lot of the worldwide automotive trade struggled with provide chain points. Most notably, an ongoing scarcity of semiconductor chips.

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